Event Details
- Date: Friday 30th Jan 2026
- Location: Radisson Hotel & Conference Centre, London Heathrow
- Duration: 6 Hours of Verifiable CPD
- Investment: £1200
What You’ll Discover
- The critical points in your patient journey that influence treatment acceptance
- Key actions to take before your patient even sits in the chair
- How to communicate confidently with or without a TCO
- The core psychological principles that shape ethical patient decision-making
- How to quickly build trust with new patients
- The structure of a clear, effective, non-clinical case discussion
- Common traps dentists fall into when discussing treatment—and how to avoid them
- Tools to enhance your communication and patient understanding
- How to measure and improve your performance over time
Who Is This Course For:
- Private, mixed, or NHS clinicians ready to improve their treatment acceptance
- Principal dentists or associates looking to increase revenue while maintaining ethical standards
- Teams who want to align their patient journey and case communication approach
Our Promise To You
If you don’t believe this course can help you generate a 10X return on the fee through improved treatment uptake, we’ll refund your investment—no questions asked.
Dr. Mark Skimming
While SOBM is built on the combined experience of Andy and Mark, it’s Dr. Mark Skimming who leads the delivery of the webinar and training. As a practicing dentist and business owner himself, Mark brings practical, hands-on insight into what it takes to run and grow a successful dental practice. His guidance ensures that every session is not only rooted in strategy but also highly relevant to the day-to-day realities dental practices face.
Meet the Experts
Dr. Mark Skimming and Andy McDougall are the driving forces behind SOBM. With more than a decade of collaboration, they’ve helped countless dentists break free from overwhelm and take back control of their businesses. SOBM is the result of their combined expertise — a proven system refined through years of real-world success.
💬 What Our Clients Say
“Before this course started, I was in a pretty bad place. Everything looked grim because I couldn’t find the right work-life balance. It helped me decide what is important, what I need to prioritise, and what I can delegate.”
– Sakshi Gautam, Perfect Smile Clinic
“Bring your business manager, your clinical manager – bring the people on your journey. You’ll come out brimming with ideas and excitement. Having your team on board makes implementing change so much easier.”
– Adam Thorne, Harley Street Dental Studio
Ready to Stop Surviving and Start Mastering Your Business?
This isn’t just another webinar. It’s a chance to explore a smarter, simpler approach to building trust and improving treatment acceptance without sales tactics.
