Master your business
Achieve your financial & lifestyle goals
Join the Spot On Business Mastery 2025-26 leadership programme. Limited spaces available.
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100% excellent ratings from in-person attendees
We received 100% excellent ratings from in-person attendees during Day 1 of the Spot On Business Mastery 2024-25 programme.
Hear from our previous delegates.
"Very useful session-establishing core values, using DISC profiling and different types of meetings and their relevance and usefulness. "
- Sakshi Gautam, Perfect Smile Clinic
"Lots of practical steps to implement."
- Matthew Hartley, Basin Road Dental Surgery
“An excellent way to build on SOBP and build the type of practice we would all love to own.”
- Anju Mishra, Zebon Copse Dental
Welcome to Spot On Business Mastery
Spot On Business Mastery (SOBM) provides you, the principal dentist, with the formula for running your dental business in a way that achieves your financial and lifestyle goals without you being the driving force.
People are generally the reason why businesses fail or fail to fulfil their potential. Discover how to master your business, develop and lead an efficient team, attract the best people, and create an environment for them to flourish in a culture that has been created for success.
A powerful combination of theory, practical expertise and proven hands-on experience, this business mastery programme shares a well-used and successful recipe for building a self-managed practice. Pursue and fulfil your business strategy year after year – for as long as you are in business but without you having to be in practice!
Although it can feel like there are hundreds of challenges between you and your goals, there are three: people, process and profit.
The Spot On Business Mastery Roadmap
The Spot On Business Mastery programme will teach you how to overcome your frustration and fatigue as the fundamental driver of your business. Not only will you understand how to create a self-managed dental business in theory, but in line with the Spot On principle of working in partnership, you will be guided and supported through the practicalities of its successful implementation into your business.
An overview of the 12-month roadmap
Day 1: 11th June, 2025
The Framework for Success:
Goals, Values, People and Action
Day 2: 24th September, 2025
Defining Your Success:
Scoping, Barriers, Challenges, 90-day management
Day 3: 14th January, 2026
Building on success:
Progress, PIM, Business & People Numbers, Key Metrics & Measurables
Day 4: 23rd April, 2026
Success in Numbers:
Proving Strategy, Influence of Numbers
The only useful strategy is one that can be implemented.
Why join the programme?
Learn how to get from where you are to where you want to be. Whether you want a different work life balance, greater financial success, to maximise your exit or to build a group of practices; your strategy must be linked to what can be implemented. Inevitably, execution is underpinned by people so the key to unlocking strategy is the mobilisation of the right people.
The determination of strategy isn’t usually the problem, particularly for Spot On Business Planning clients who benefit from the provision of a three-year business strategy. Executing the strategy is where the problem most often occurs.
There are six areas where it typically goes wrong:
- Organisation of people – right bums, right seats
- Leadership – setting and implementing strategy requires clarity from the top
- Communication – communication of the strategy in a compelling way
- Clear goals – long term, medium term, short term
- Measurement and accountability – performance measurement and management of people and the business
- Culture and values – setting the values that underpin the culture that form the roadmap for all future decisions
Textbook stuff, so come and learn how it’s actually achieved.
The syllabus is packed with practical help because it is delivered by two massively talented and successful implementors of strategy who have ‘done it’ for thirty years outside the dental sector, hundreds of times with and for dental business owners and actually as a practice owner across 14 sites.
If you are grappling with the execution of strategy, in other words, struggling to make it happen, Spot On Business Mastery is for you!
Clear Vision
A 12-month programme mapped out and delivered in quarterly instalments that facilitates learning and promotes action.
Core Values
A methodology for determining the foundational DNA of your business and roadmap to success that are your core values.
Proven Strategies
A streamlined business management system that fosters peer collaboration and builds high-performing, self-managed teams.
A unique and unrivalled team
Andy McDougall
With over 40 years of experience interpreting and using numbers to transform business performance, Andy McDougall ventured into the dental sector over a decade ago, recognising a gap in business know-how among practice owners. He founded Spot On Business Planning (SOBP) with a mission to transform underperforming practices and take well-performing practices to new levels.
He has successfully built and nurtured thriving businesses, navigating every permutation of business structure imaginable, from missed opportunities to private practices, specialists, sole traders and partnerships.
Andy's proven methodology, refined over a long period of time, is a testament to his expertise and commitment to excellence. His track record speaks for itself, with a high retention rate among clients who have experienced first-hand the transformative power of his strategies.
Dental industry professionals know and value Andy and his team at Spot On Business Planning as the go-to business for profitable growth and strategic planning.
When it comes to understanding numbers and using them to drive success, nobody does it quite like Andy.
Mark Skimming
BDS MSc (Restorative) MFGDP (UK) Dip Rest Dent RCS (Eng)
Mark is a former clinical dentist who has developed his own self-managed group of 14 practices. At the core of Mark's success is the meticulously refined methodology that Spot On Business Mastery will teach, initially developed in his first practice and subsequently rolled out across 13 additional practices within his group.
Mark has proven practically the engine works for building teams, managing associates, and motivating 14 organisations. The ongoing growth and management of his group of practices is steeped in and resulting from this self-sustaining profitable model.
Partnering with Spot On Business Planning for over eight years, and harnessing SOBP’s strategic planning expertise to divest from a clinical focus to multi-practice ownership, Mark has leveraged its expertise to optimise key business drivers: people, processes, and numbers. He knows and will articulate from a practical and lived perspective, the challenges faced, and the physical and mental stresses felt; then he will share the solutions for getting past them.
The power of two
Spot On Business Mastery brings two hugely successful businesses and people together. It is unique and unrivalled. There is no equivalent of Andy McDougall and Mark Skimming in the industry and together they make a powerful combination.
Two sides of the value coin; the missing magic formula: theory + practice = success.
How much does it cost?
General Admission
£9600 for a 12-month programme
Price inclusive of VAT
SOBP Clients
£8800 for a 12-month programme
Price inclusive of VAT
How far are you from a self-managed practice?
Take our test.
- Is practice ownership a massive cause for stress?
- Do you face many challenges?
- Are things ok but there is scope for improvement?
- Are you close to being self-managed?
